About

Helen Christine Gailey

A Journey from Perfume to Purpose

Before becoming an entrepreneur and business coach, Helen Gailey spent years travelling the world as a training manager in the fragrance industry, teaching the art of perfume creation and emotional sales.
She learned that a scent can say more than words — it can tell a story, build a memory, or transform a moment.

After building and leading companies of her own, Helen’s passion for human connection and transformation led her into coaching, mentoring, and public speaking.
Yet, the link to perfume — her first love — never faded.

Today, through Art of Smell, she brings these two worlds together:
the precision and creativity of perfumery, and the emotional intelligence and leadership of coaching.

What Drives Her

Helen believes that smell is the invisible language of emotion — it connects people across generations, cultures, and professions.
Her workshops are not just about fragrance; they are about awakening curiosity, confidence, and joy — whether in a corporate boardroom, a retirement home, or a classroom of young minds.

A Unique Blend of Experience

International Training Manager in the fragrance industry for 12 years

MBA in Luxury Brand Management (ESSEC, France)

Entrepreneur, scaled, sold and bought several companies in Europe

TEDx Speaker & Workshop Facilitator

Founder of BYBSA Sàrl, business coaching company based in Switzerland

20+ years of experience across business, branding, and training

Fluent in English, French, and Spanish

Helen’s Philosophy

“Smell is a universal language — it has no borders, no age, no barriers.
It reminds us of who we are and what truly matters.”